There are several free SEO tools available that can be helpful for optimizing your website. Here are some popular ones:

1. Google Search Console: This is a free tool provided by Google that allows you to monitor and analyze your website's presence in Google Search results. It provides insights into search traffic, indexing status, crawl errors, and more.
2. Google Analytics: While primarily a web analytics tool, Google Analytics can also provide valuable SEO insights. It helps you track website traffic, user behavior, and other metrics that can inform your SEO strategy.
3. MozBar: MozBar is a browser extension that provides on-page analysis, keyword research, and link metrics. It offers insights into page authority, domain authority, and other important SEO factors.
4. Yoast SEO: If you use WordPress for your website, Yoast SEO is a popular plugin that can help optimize your content. It provides real-time analysis of your pages and offers suggestions for improving on-page SEO elements.
5. SEMrush: SEMrush offers a limited free version that provides access to some basic SEO features. It allows you to analyze organic keywords, track rankings, perform site audits, and more.
6. Ubersuggest: Ubersuggest is a keyword research tool that provides data on search volume, keyword difficulty, and related keywords. It can help you identify relevant keywords to optimize your content.
7. Google Trends: While not a traditional SEO tool, Google Trends allows you to explore the popularity of search terms over time. It can help you identify trending topics and optimize your content accordingly.

Remember that while these tools offer valuable insights and features for free, they often have limitations compared to their paid counterparts. The best tool for you will depend on your specific needs and goals. It's also worth considering a combination of tools to get a comprehensive view of your website's SEO performance.

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