Many companies use popular sports events to promote their products


IELTS Writing Task 2/ IELTS Essay:

You should spend about 40 minutes on this task.

Write about the following topic:


Many companies use popular sports events to promote their products. Some people think it promotes sports in a positive way while others think that it has a negative effect on sports. 

Discuss both these views and give your own opinion.

Include any relevant examples from your own knowledge or experience to back up your answer.

Write at least 250 words.

Model Answer 1:

Title: Impact of Using Popular Sports Events for Product Promotion


In today’s world, it’s common to witness companies capitalizing on popular sports events to advertise their products. This practice has sparked a debate, with some asserting that it nurtures a positive environment for sports, while others contend that it casts a shadow on the essence of sportsmanship. This essay will examine both perspectives before presenting my stance on this matter.

On the one hand, proponents of using sports events for product promotion argue that they inject much-needed financial support into the sports industry. Sponsors and advertisers contribute substantial funds, which are vital for organising high-profile tournaments and maintaining sports facilities. For instance, the collaboration between Nike and the NBA not only enhances the visibility of basketball but also aids in developing local basketball courts and youth programs. This financial infusion can lead to greater accessibility to sports, fostering a healthier and more active society.

On the other hand, critics contend that excessive commercialisation can dilute the purity of sports, turning them into mere avenues for profit. They argue that their authenticity and dedication to the game may be questioned when athletes become walking billboards for various brands. Furthermore, the omnipresence of advertisements can distract from the sport itself, diminishing the viewer’s experience and eroding the integrity of competitions.

In my opinion, a balanced approach is essential. While corporate sponsorship can benefit sports development, strict regulations should be in place to maintain the integrity of the games. Sports governing bodies should establish guidelines that prevent overwhelming commercial influence and preserve the essence of sportsmanship. For example, the International Olympic Committee has stringent rules to ensure that advertisements do not overshadow the athletes’ achievements.


In conclusion, utilising significant sports events for product promotion has merits and drawbacks. It can infuse much-needed financial support into the sports industry while also risking the over-commercialisation of sports. Striking a balance through careful regulation is crucial to ensuring that the true spirit of sports remains intact, allowing athletes and spectators to enjoy a meaningful and authentic experience.

Model Answer 2: